About the job
About the Job:
OneRail provides last mile delivery solutions, from dispatch to doorstep. Product Marketing is a strategic driver at OneRail, ensuring solutions meet customer needs and are perfectly positioned in a winning go-to-market strategy. The Product Marketing Manager collaborates cross-functionally; gathers market, product, and competitive intelligence; and drives demand with resonate messaging that delivers profitable growth. In this role, you will bring new products and features to market, optimize the value of SaaS and transportation offerings through brilliant positioning, and articulate what makes OneRail solutions different.In this Role, You Will:Be an expert on the customer and market, leveraging key insights gleaned from analysis to inform decisions
- Understand customer needs, challenges, customers, buying journey, buying criteria, and perception of value
- Identify target and emerging market segments through analysis and voice of customer efforts
- Uncover valuable insights that lead to breakthrough messaging and innovative products that solve customer challenges
- Share insights and advance organizational understanding of the customer, market, and competition
- Understand market drivers, trends, size, opportunities, and threats
- Know the players, partners, and competitors by analyzing their products, messaging, and marketing to differentiate and position OneRail's offering
- Remain up to date on emerging and future trends across all relevant industries to identify and grow business opportunities
- Leverage data to inform decision-making for strategy development and adjustments as necessary
Develop Product Marketing strategies that drive business growth and reinforce brand equity
- Develop the marketing strategy for SaaS and transportation products, including existing offerings and new product launches
- Position and differentiate products to optimize value in various markets by developing messaging, guiding product development, and influencing the pricing strategy
- Develop briefs and lead briefings for product development and product marketing initiatives
- Work closely with Product Marketing colleagues to articulate solution value and trade-up opportunities in market
- Partner closely with Product Management to influence the product roadmap based on customer and market insights, driving innovation and novel ways of solving customer pain points
- Craft go-to-market (GTM) strategies and oversee the launch process from ideation to execution, focused on the customer journey, by ensuring defined goals are met, budget and timeline parameters are observed, and opportunities to increase reach and efficiency are identified
- Leverage your knowledge, technical expertise, and understanding of target customers to provide input for the development of sales tools, training, and content along key customer touchpoints, including value propositions, competitive differentiators, and portfolio positioning
- Communicate plans and obtain input across Sales, Marketing, Product Management, and other stakeholder groups